Be Awesome Instead

Cole Camplese, for whom I have great respect, recently wrote a wonderful essay about the negative response to MOOCs from many voices in the open ed space:

Just a couple of years ago we were all trying so hard to get people to accept the idea that open access to learning was a great thing. Hell, some of the best conversations I’ve ever had in this field have centered around the ideals of openness, but now that the MOOC thing has happened the same people who built rallying calls for more open access to learning are now rejecting this movement. Why? Because it is driven by corporations trying to make money? Because it isn’t really open? Because the press isn’t giving a few people the credit they believe they deserve?

I’ve had a few great conversations with Cole in the past, and as I read his piece my planet-sized ego quietly suggested that I was one of the people Cole is disappointed in. And it’s true that I went through a brief phase of disappointment that I was written out of the history of MOOCs. But I feel like I successfully got over that years ago – before the so-called xMOOCs ever hit the scene.

I try very hard to apply the motto “There’s no limit to the amount of good you can accomplish if you don’t care who gets the credit” when I can think clearly enough to do so. Would I rather spend my time making a difference in the world, or making sure people understood my role in the early history of MOOCs? It’s a stupid, embarrassingly self-aggrandizing question to even have to ask. That humbled me for a while.

And then, just as I was overcoming these petty feelings of being ignored, the xMOOCs emerged. At this point, I moved into my “righteous indignation” phase. No, MOOCs are not open – not in the same sense that I’ve been fighting to help people understand that word for the last 15 years. With the xMOOCs, almost literally over night, the primary effort of my professional career seemed to be undercut. The term “open” entered the popular mind meaning something very different, something severely watered down from the meaning I (and others, but this post is about me) had been working so diligently to establish. My feelings were hurt yet again.

The immaturity of those feelings was thrown back in my face by Cole’s post. For the last 48 hours, the question that has haunted me has been:

Why do those who used to push forward now push back?

And I find that I must ask myself the terrible question again. Would I rather spend my time making a difference in the world, or spending my time railing against MOOCs because they aren’t really “open”? And I find myself humbled again. And the little voice inside me says, “suck it up, Wiley. Yes, MOOCs have overrun the popular imagination. Yes, they are founded upon a severely impoverished definition of ‘open.’ So what are you going to do about it? Complain? Really? How about spending your time figuring out how to leverage MOOCs to move the ‘open’ agenda forward, rather than spending your time whining about how MOOCs have derailed it?”

So, I ask, how can the popularity of MOOCs be used to move the open agenda forward?

Whether you referring to me or not, Cole, I owe you a sincere thank you for this terrific piece of writing. As my kids say, “some people just need a high five, in the head, with a folding chair.” Your essay was the chair to the head for me. Time to follow Neil Patrick Harris’ excellent advice:


Time to be awesome instead.

I’ll share some thoughts on how the popularity of MOOCs can be used to move the open agenda forward later this evening.

MOOCs and Regifting

Jim Groom briefly but insightfully runs the numbers on the Georgia Tech / Udacity deal:

Apart from all sorts of misgivings about Georgia Tech’s MOOCish Master’s program in Computer Science, I want to take a moment to do the math. You charge $7000 a year tuition with the idea you’ll have a 2-year cohort of 10,000 students. If you add that up, you get $140 million. That’s massive, especially when you’re only hiring eight new faculty to educate those 10,000 students. Follow the money, this is no joke, the profits are huge even after you split 40% of the kitty with Udacity.

Those are some truly staggering numbers. And just as easy as that, MOOCs are simply the “new” elearning – purportedly less expensive than on-campus instruction, purportedly just as effective, and with the promise of thousands of new students flocking in from around the world driving unimaginable levels of new revenue.

It’s like a national regifting of the 1990s hype around elearning with a giant MOOC-colored bow on top.

Redefining MOOC

If you haven’t read Audrey Watters’ coverage of the Coursera / Chegg deal, I highly recommend it. The short version is, DRM’ed commercial content is making its way into MOOCs, and this stands to make all involved – including the professors – quite wealthy.

While I completely and fully support recent calls to “reclaim open“, I think the term MOOC is irretrievably out of the barn. Consequently, perhaps the only way left to put an end to the openwashing of the big for-profit MOOC providers is to redefine the term MOOC in the popular mind. I propose that, whenever you hear the acronym MOOC, you think:

“Massively Obfuscated Opportunities for Cash”

True, the obfuscation is less massive and more transparent each day. But now that DRM is here, we can no longer call these things open. We need to call them what they are. As Audrey wrote,

What was a promise for free-range, connected, open-ended learning online, MOOCs are becoming something else altogether. Locked-down. DRM’d. Publisher and profit friendly. Offered via a closed portal, not via the open Web.

They have become Massively Obfuscated Opportunities for Cash.