Last week I wrote that we should stop saying “high quality” when discussing learning materials. Some have questioned whether or not that’s true. It is true, and here’s why.
[caption id="" align=“alignright” width=“240”] Photo by Shira Golding, CC BY NC.[/caption]
The problem with the phrase “high quality” as used by traditional publishers is that it puts process over outcome. If publishers were basketball players, they would say, “When I shoot free throws, I align my toes with the foul line and square my shoulders to the basket. I slow my breathing and count to 5. I dribble three times, exhale once more, and then shoot, making sure to keep my elbow in and fully extend my arm.” Honestly, who cares? What you really want to know about a basketball player is whether or not he makes his foul shots. You aren’t going to draft him based on his free throw shooting process - you’re going to draft him based on his free throw shooting percentage. If the player you’re vetting shoots underhanded but makes over 90% of his foul shots, you’re going to draft him. The same is true with a salesperson - you don’t care about her sales process, you care about the number of sales she closes. Or with a baseball player - you don’t care about his batting process, you care about his batting average. Or with a network engineer, you don’t care about her specific troubleshooting process, you care about whether your employees can reach the internet or not.
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