Redefining MOOC

If you haven’t read Audrey Watters’ coverage of the Coursera / Chegg deal, I highly recommend it. The short version is, DRM’ed commercial content is making its way into MOOCs, and this stands to make all involved – including the professors – quite wealthy.

While I completely and fully support recent calls to “reclaim open“, I think the term MOOC is irretrievably out of the barn. Consequently, perhaps the only way left to put an end to the openwashing of the big for-profit MOOC providers is to redefine the term MOOC in the popular mind. I propose that, whenever you hear the acronym MOOC, you think:

“Massively Obfuscated Opportunities for Cash”

True, the obfuscation is less massive and more transparent each day. But now that DRM is here, we can no longer call these things open. We need to call them what they are. As Audrey wrote,

What was a promise for free-range, connected, open-ended learning online, MOOCs are becoming something else altogether. Locked-down. DRM’d. Publisher and profit friendly. Offered via a closed portal, not via the open Web.

They have become Massively Obfuscated Opportunities for Cash.

SJSU, edX, and Getting it Right/Wrong on MOOCs

The Chronicle have published an extremely articulate and well thought-through letter written by professors in the philosophy department at San Jose State University in response to their being encouraged to “adopt” an edX course on Justice. I’ve embedded the letter below, which I strongly encourage you to read in full.

The one section of the letter that absolutely breaks my heart is the top of page 4:

Good quality online courses and blended courses (to which we have no objections) do not save money, but purchased-pre-packaged ones do, and a lot. With prepackaged MOOCs and blended courses, faculty are ultimately not needed.

Oh, MOOCs. How thoroughly, completely, and profoundly you have failed us.

The SJSU faculty’s last statement is true if and only if one underlying assumption is met – that the content of the pre-packaged course is traditionally, fully copyrighted. So with regard to this particular edX course, whose YouTube videos all say “Standard YouTube License” for example, the SJSU criticism is accurate. This fully copyrighted, pre-packaged MOOC is clearly meant to run as is, and is not meant to be taken apart, adapted, localized, and customized by local faculty. If edX intended for those things to happen, they would take down their silly registration barrier and put a proper license on the course.

(Don’t even get me started on how edX oh-so-deceivingly puts “Some Rights Reserved” in their footer without ever specifying which rights those are. “Some Rights Reserved” is, obviously, a nod to Creative Commons licenses – but the site does not use one. Check their Terms. When you don’t use a Creative Commons license, why try to hoodwink us into thinking you’re “one of the good guys” by putting that language in the footer of EVERY page?!? And this is how the one NON-profit in the space behaves. No wonder people are suspicious…)

If entities like edX and Coursera and Udacity would simply be open – meaning, use an open license for their materials – the concerns of SJSU faculty and others could be assuaged. Rather than pre-packaged, teach-as-you-receive-it collections of material meant to undermine faculty, openly licensed course frameworks empower faculty to tweak and customize and modify while still saving money. I’ve said it before and I’ll say it again. You can have your cake and eat it, too, when you use open licenses. The either/or presented by the SJSU faculty is only true when purchased-pre-packaged courses are copyrighted – like the edX course is.

Come on, MOOCs. There’s no innovation in allowing open enrollment. The OU/UK has had that for decades. There’s not even innovation left in open licensing – we’ve been doing that for over a decade, too. What exactly is it you’re doing that we’re supposed to be so impressed by?

 



(Grab the letter as a PDF or as plain text.

Giving Too Much Credit

Stephen comments on the “Great Rebranding” of MOOCs:

MOOCs were not designed to serve the missions of the elite colleges and universities. They were designed to undermine them, and make those missions obsolete…. There has been a great rebranding and co-option of the concept of the MOOC over the last couple of years. The near-instant response from the elites, almost unprecedented in my experience, is a recognition of the deeply subversive intent and design of the original MOOCs (which they would like very much to erase from history).

In summary, Stephen sees the rapid adoption of MOOCs among prestigious universities as a proactive attempt to co-opt their potentially subversive nature.

I think this is giving these schools WAY too much credit. As we saw with OpenCourseWare a decade ago, there is a HUGE amount of public relations benefit from being involved in these initiatives. As we saw in the early 2000s, every single school that launched an OCW initiative garned an incredible amount of press and praise – until the new car smell wore off. If you were one of the first schools out of the chute, you were showered with media coverage. But after OCW “got old,” additional OCW launches received no press coverage whatsoever.

Coursera has done an incredibly effective job harnessing this Presidential passion for press. Coursera – ‘the platform for offering “open” courses’ – has been very noisy about the fact that they only work with prestigious universities. What school doesn’t want to join the Stanford / Tecnológico de Monterrey / Princeton / École Polytechnique Fédérale de Lausanne club? For the cost of offering one class in a new format, a President can officially put his or her institution in the same category as these “prestigious” schools. What Board of Trustees doesn’t want that?

Don’t mistake lust for fame with forethought. The current mania around MOOCs has nothing to do with strategic neutralization of a potential threat to higher education’s business model and everything to do with needing to be in the New York Times. Assuming the prior gives way too much credit where it isn’t due – twice. First, to the leadership of schools who have jumped speedily on the MOOC bandwagon. And second, to the creators of the MOOC approach who by implication have supposedly devised a method so brilliant as to be capable of destroying formal higher education (which, apparently, is to be lauded).