Simple wins. I certainly didn’t say it first. Of all the times I have said it, I probably said it best in my Openness, Localization, and the Future of Learning Objects talk at BCNET last year. It was then that I adopted Simple Gifts as the theme song of all my open education efforts.
Wired and then Scott reiterate. Found these via Stephen.
Note that the Apple and Google examples demonstrate that Simple Wins is a rule of the front end. No one would accuse the iPhone or Google search as being simplistic on the back end.