Sales Impact of Free eBooks Dissertation Published
Dr. John Hilton, who until just recently was a doctoral student of mine, has written a great dissertation on the impact giving away free ebooks has on sales of printed books. The findings may surprise you. Here’s a repost of the description from his blog: I’ve posted on my dissertation before. The full version is now available here. Here’s a little summary of what the dissertation is all about. What Deseret Book placed eight books online for free download. All of these were “backlist” titles. This study tracked what happened as a result of those books being available. ...