More Response to Stephen
This must be the single most popular post title on my blog… In response to my earlier post, Yes, Stephen, but Who Cares?, Stephen responds: I care, David. Because the next result on Google won’t be the free version, it’ll be another pay version. And the next and the next and the next. That’s how SEO works. If SEO worked this way, Elsevier and Springer would keep us from ever finding articles available in PubMed. Microsoft would keep us from ever finding Open Office. Adobe would keep us from ever finding the GIMP. Et cetera. And yet, of course, they’re not able to keep us from finding these things. Elsevier alone had over $2 billion in operating profits last year, so they have the “means.” And their entire business depends on people licensing content from them, so they have the “motive.” And if SEO were as easy to manipulate as you say, they’d have the “opportunity.” means + motive + opportunity usually = a crime, and yet I can still find articles in PubMed through Google and Yahoo. If Elsevier can’t get it done, who can? Microsoft has had tons of cash on hand forever, and they haven’t been able to push Open Office to the 30th results page. It just isn’t happening. ...