OER, Publishers, and a True Market (That Might Not Happen)
It’s widely understood that while faculty select the textbooks their students use, faculty neither pay for nor use textbooks. The fact that faculty don’t have to pay for the books they select is reflected by the data in the recent Babson survey showing that less than 3% of faculty feel that cost is an important factor to consider when selecting instructional materials. The fact that faculty don’t use (or even read) the textbooks they assign students is reflected in the countless student comments on end of course review forms each year complaining that the content of faculty lectures are frequently unrelated to the content of assigned textbook readings. But - while faculty frequently don’t use the textbooks, they almost always use the materials that publishers give them (for free) when they adopt a textbook - test item banks, presentation slides, video clips, etc. ...